Social commitment


Succes cannot be measured just by numbers – of that we are firmly convinced. That is why we as a bank also live up to our social responsibility. We promote important social activities where we bring different people together – be it during the Kieler Woche international sailing event, the Schleswig-Holstein Music Festival, with the Elbphilharmonie Hamburg foundation or with the HSH Nordbank Run in Hamburg’s HafenCity. At the same time, we support the Herz As (Ace of Hearts) initiative in Hamburg and the Hempels association in Kiel, both of which work with the homeless and socially disadvantaged. Furthermore, since 2015 we have collaborated with the Hamburg branch of the German Child Protection Association in the integration of refugee families. We do all this not only because we consider it our duty or because we think it is the right thing to do, but also because we enjoy doing so.

We support the programme diversity of the Schleswig-Holstein Music Festival (SHMF) as one of its principal sponsors. This sponsorship also includes the €10,000 Leonard Bernstein Award, which the Savings Bank Finance Group presents each year in collaboration with the SHMF.

With our HSH Nordbank Run we have raised more than €1.5 million in donations for the ‘Kids into Clubs’ initiative since 2004. By doing so we have enabled more than 100,000 children and young people to enjoy sports as part of a club.

We are a premium partner of the world’s biggest sailing event, Kieler Woche. Here we have generated more than €150,000 since 2011 with the ‘Good for Kids’ charity campaign, which helps children and young people to be active in sports.

We are a founding member of the Elbphilharmonie foundation and have thus been contributing to outstanding concerts in Hamburg since 2005. As a ‘Classic Sponsor’, we furthermore support the Elbphilharmonie’s programme of events. As a season opening sponsor, we enabled the Ensemble Resonanz to perform its vibrant classical music in the Elbphilharmonie.

With an independent, business-related arts foundation, we support contemporary art and culture in Schleswig-Holstein.